Hi Tracy & Ian

I wanted to show you how quick and easy it is to set up a free blog using Blogger. I'm not sure if either of you have blogged before, but I think it may be a good option for you at this time.   This blog took me less than 10 minutes to set up.  Obviously it's not very refined, and of course you'd have yourselves as the authors and be more thoughtful about the layout and images. I just wanted to show you what might be possible and get your creative juices flowing!

Why blog?

Often people decide to do Being The One because they have met you and respond positively to who you are and what you stand for.   That's great, and I'm sure it'll keep happening, but it's not sustainable in the long term.  You won't have the energy for constant networking, and even if you do -you don't want to turn yourselves into salespeople, flogging a course to everyone you meet.

You both have a lot to say and share with the wider world.  Your own words are far more meaningful, intentional and relevant.  Instead of reaching out to people with 'promotions' and 'marketing', why not just be yourselves.  By simply speaking your truth you'll reach people more deeply than by sharing a marketing spiel or a carefully constructed message about the course.  Make your BEINGS available to the wider world through a blog.  Share what you're feeling about your place in the world and your contribution.  Share your highs and lows, your insights and your revelations.  Share your story about emitting, or a reflection on a difficult challenge you've had to overcome.  Write about how elated or exhausted you feel at the end of a BT1 session or after a course is completed.

I don't see this as a place for duplicating Facebook content.  Facebook is great for short snippets and sharing other people's images, words or links.  It's great for promoting events, or updating people on happenings.  If you want to write something longer, share a poem or tell a story, you can instead write it as a blog post and then share it on Facebook.

I'm not suggesting there is no place for marketing and carefully constructed messaging.  For a personal business a blog is simply one tool within a broader marketing strategy.

Stay tuned for more ideas :-)


Em